Blog
Online marketing, growing a soulful online business, savvy marketing strategy & online revenue streams

Content Creation 101 – Engage Your Audience
Tips, tricks & strategies to make it easy to connect with your audience, master your content calendar and ditch the overwhelm!

Unleash Your Brand Story
Connecting with your audience is more than just selling services & products. It’s about making an emotional connection, building trust and becoming known. One way to do this is through your brand story.

The power of a podcast
Looking for a way to grow your ideal client audience fast? The latest in my Optimise Marketing series, I delve into podcasts and the amazing benefits they can offer your business marketing. I’ll also share a simple step process to starting your own podcast.

Turn followers into clients
What is the point of curating a following on Facebook, if it doesn’t translate to clients on the books? Today I’ll share with you simple strategy to curate a profile that will attract loyal followers – and get them on your email list.

Optimise your Instagram profile
You love Instagram – and so do your ideal clients! What can you do to stop the scroll, grab their attention and get their names on your email list? In today’s blog we’re talking Instagram optimisation with simple steps to skyrocket your visibility.

Unlock success in your marketing
Health & wellness entrepreneurs, I know you’re trying so hard to make your marketing work. There are a few foundation elements to get right, before you can get the traction you deserve. Let me talk you through them, step by step.

Do I need a professional Facebook profile?
With the launch of Facebook professional profiles, this is a question I’m getting asked a lot. Let’s talk through the options so you can chose the best Facebook marketing channels for your business.

MEET THE BLOGGER
Hi, I’m Cass!
I’m an ex-corporate marketing girl, who created a thriving natural health practice, then turned her talents to supporting other wellness entrepreneurs to do the same! My goal is to help you create an abundant business without being a slave to your clients (or your socials!).
Through my signature framework I help wellness entrepreneurs craft impactful marketing, create online revenue streams, and grow sustainable businesses.

HERE’S SOMETHING FOR YOU
Content That Connects – Free Workbook
Getting your core marketing message right is the key to connecting with your ideal clients – and it’s not as hard as you might think! Make it easy with my step by step message creator workbook.