by Cassandra Duffill | BRANDING, MARKETING, MARKETING PLAN, NICHE, ONLINE BUSINESS, PASSIVE INCOME, STRATEGY
As practitioners, marketing can be the achilles heel of your businesses. It’s the one key element you’re not taught in your training, but it’s the key to creating a successful business long term, Here are the key foundations you need to get right, to...
by Cassandra Duffill | MONETISATION, ONLINE BUSINESS, PASSIVE INCOME, REVENUE STREAMS, STRATEGY
Revenue streams are the safety net of your business Everything in business these days comes in trends. The current trend I’m hearing a lot about is the “one thing” method of running your business. Just one product or program, funnel everyone into...
by Cassandra Duffill | MARKETING, ONLINE BUSINESS
Are you struggling with putting yourself out there online? Finding it hard to be authentic and promote your awesome skills, without feeling icky, like some sort of used car salesman? Not sure about the right way to market yourself so you dabble here and there, but...
by Cassandra Duffill | CLIENT EXPERIENCE, CUSTOMER
Welcome to the second post in my Epic Customer Journey series! If you missed the first post, you can find it HERE. In today’s post I will walk you through what is a customer journey and why to create one. As I mentioned in the last post, clients are seeking a...
by Cassandra Duffill | CLIENT EXPERIENCE
These days our clients aren’t just buying consultations, they are looking for an experience. Gone are the days where you could get away with offering a half-hearted solution. For natural health pracs, the days of having a face to face consult monthly, with no...
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