Oddly, I didn’t plan to be a naturopath!

I’m here to help you get clarity & direction, to craft the soul stirring marketing foundation that attracts your dream clients, so your business success just flows.

Creating a successful business by developing soulful marketing content that works & crafting transformative customer journeys, is my passion.  It lights my soul fire & gives me purpose!

I know though that many amazing entrepreneurs struggle with marketing & feel overwhelmed trying to achieve business success.   That’s a shame, because you have amazing gifts that deserve to be shared.

That’s where I come in. If you’re ready to uplevel your business & make a real impact, you’re in the right place.

soul aligned marketing cassandra duffill
Cassandra Duffill soul aligned marketing expert

WHAT I DO

I help you create soul aligned marketing so you can truly use your genius to help transform the lives of others.  Through doing this you become the expert in your field, the “go to” person, clients are drawn to work with you.  Because they see that YOU are the one they need.  I’ll show you how to build your business with ease, and overcome the overwhelm and hustle.  My approach is different, and it works!

My Vibe

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Following your passion leads to success

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Everyone has a soul-aligned purpose to fulfil

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Helping others succeed makes my heart happy

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You don't need to burn out to thrive in business

HOW DID I GET HERE?

Well, it hasn’t always been easy 

let me share with you

my story

NOT SO LONG AGO I HAD TO START LIFE OVER

You see, it was early 2014 and I’d just received my naturopathic qualification, that I excitedly showed to my (then) husband.  His response would shatter my world as I knew it.

Instead of the excitement & congratulations I was expecting, what he said to me in that moment changed my life.  “Oh good, you can look after yourself now, I’m leaving” he said, and with that he packed a bag, walked out, and left our family for good.

The next morning I awoke to the sound of hammering in the front yard, a ‘for sale’ sign was going up! Everything we built together over 14 years of marriage was in his sole name, and he walked away taking everything we had.  I was left with two little boys under 6 and a whole $12 to my name.

I felt like I’d lost at the game of life.  At the age of 35 I was starting life over, with two little kids who needed me to provide for them.

Cassandra Duffill soul aligned marketing expert

I HAD TO CREATE AN INCOME FOR MYSELF, AND FAST

Cassandra Duffill soul aligned marketing expert

Armed with a naturopathic qualification & my skills from 15 years in marketing & business, I embarked on starting a new venture, a health clinic. I also rebooted my freelance marketing consulting, to tide me over until the clinic was viable.

I also had to be innovative, as I had no capital to start the bricks & mortar clinic I had such a detailed business plan for.  So my health clinic launched as a mobile service, and with industry leading “E-Consults” (yep, I was doing Telehealth about 7 years before the term became common).  

In only three months my business was self-sustaining and in just six months, I was turning a profit!  From the outset I went forward with a clear vision of who I wanted to help and what I was going to offer – the clients that made my soul sing.  That was the KEY to how I built so swiftly.  These days my health clinic runs a variety of online high end programs & health coaching, and is turning over multi-six-figures.

But my purpose was not complete.  What I really wanted to do was help other entrepreneurs kick business goals & create the success they crave! 

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READY TO UPLEVEL?

Let me help you get clarity around your message & offers, show up as your authentic self and help your dream clients make amazing transformations!  We will create soul stirring marketing tailored to suit your business & the way you enjoy working.  Best of all it’s easy and takes minimal time to implement on a daily basis.
We will:

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Create a soul aligned marketing strategy

That shows your unique skills in a way that connects with your ideal clients. Infused with your personality, values & ethos, so your authentic self shines.

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Back it with a soul infused content calendar

A clear road map of what do do when, so your simply activating, no more hustle or overwhelm (or dancing on tiktok!)

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Craft soul aligned offers that transform lives

Whether you love passive or active income; 1:1 consulting, hybrid group programs, signature programs, premium ticket coaching, memberships, evergreen, writing books or speaking.  Your soul aligned marketing strategy will focus on how you love to do business, while delivering awesome outcomes for your clients (and a great income to match!).  

SOUL ALIGNED MARKETING

Ways We Can Work Together

Soul-led marketing strategy aligns your passion with your purpose & gets outstanding results.  Done-for-you, tailored 1:1 coaching & programs that blend my Four Pillars of Soul Aligned Marketing. Let’s connect!

CLARITY CALL

2 hour focused call tailored to the current business issue that has you stuck. Get the actions steps to move forward

SOUL ALIGNED MARKETING

3 months 1:1 weekly laser focused mentoring with me walking you through creation of your Soul Aligned Marketing strategy.

ONLINE LEARNING & COACHING

Step through my signature programs, designed to uplevel your business.  Soul Business Basics, Soul Aligned Marketing, Minimal Marketing Mojo or Brand Clarity Bootcamp.

Cassandra Duffill soul aligned marketing expert

FOLLOW ALONG

CASSANDRA DUFFILL ~ Business Strategist
& Growth Coach

Cleaning got real! I now call containers ‘product’ and keep ‘backstock’ 😜. I blame The Home Edit 😂 ...

Pretty feathered friends on the deck today. #parrotsofinstagram #parrots #parrotlover #birdsofaustralia #kingparrot ...

Chicken mummy. #chickenlife #chickensofinstagram #chickens ...

A little "tongue in cheek" to start your week...!

Truth is though, being a parent, a partner & an entrepreneur & balancing all that come with those is a juggling act.

We can have best laid plans then something out of our control happens and we have to pivot. For me, I've had sick kids the last few weeks & a persistent migraine from lack of sleep.

I've always said that parenthood was like juggling with too many balls. Luckily some balls were rubber and I could let them fall, others were glass and had to be caught. The trick was knowing which ball was which.

However the last few weeks all the balls felt like glass. So many conflicting urgent priorities, with sick kids on top of it. I changed my saying just a little because now the balls were not just glass...they were spikey little buggers AND on fire!

Thankfully this week seems more normal, kids back to school, me back to my usual workday.

For those of you struggling right now, it's ok. Work out the must do's and let everything else go. It will still be there when life is easier.

Family & self-care first, always x

You've got this 🙂
Cass x

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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A gentle reminder for you today...

If nothing changes.... nothing changes.

If you want to keep getting what you're getting now, keep doing what you're doing. If you want something different, you have to make a change.

What can you change to start moving things forward in the right direction?

Cass 🙂

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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Make marketing easy for yourself - reuse your content.

No point reinventing the wheel every time you want to share content.

That newsletter you sent last week has so many gold nugget points, each would make a great social post. Use them across your networks. Plus that great newsletter will also make a great blog post.

This way you achieve two great things...

1. your marketing becomes SO much easier, less content but it goes further

2. your content has flow and purpose, as you're now sharing a common theme

What have you shared in newsletters, emails or blogs that you can create into social posts? What about handouts, leaflets, flyers or lead magnets that are sitting on your computer unused? I guarantee there is a goldmine of content on your computer already... go take a look!

Cass 🙂

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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If you're using the "spaghetti on the wall" strategy of managing your marketing & your business, it's time to stop.

(What's the "spaghetti on the wall strategy" you ask? Throwing everything at it and hoping something sticks, just like throwing spaghetti on the wall...)

Having a plan is the difference between where you are now, and where you want to be. It's the roadmap you'll follow to get there. It's the actions you'll execute to reach your goal.

Do you have a plan? If not, you really need to take some time to make one. Without it, it really is hard to make your goals come to fruition.

Cass 🙂

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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This week in coaching calls with my clients it's become clear that many people are struggling with road blocks in their business.

Something is holding them back from creating what they really want to offer to the world; stopping them creating the business they'd love to have.

My question for you is, are you feeling the same?

If so, what is it, what is that barrier stopping you moving forward?

With my clients this week we determined there were three main things causing a barrier that was stopping them moving forward.

(And after personal thought on this topic, I'd like to add a 4th one - external factors - as you're talking to a mum who's spent the last two weeks with really sick kids & hasn't been to bed before midnight in a week).

So what about you...?

- Motivation?
- Marketing ability?
- Money?
- Something out of your control (like my sick kids)?

Tell me, let's start a conversation and normalise these issues.

Cass 🙂
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I have never believed that mindset alone can make you successful in business.

Yes, you need a positivity and determination, but I have never believed that you can just "think happy thoughts" and just like that, your business will thrive.

You also have to do the "things"!

I always remember a joke I was told once about the man who passed on and on the other side asked "why I never win lotto? I asked every single week?". The answer he got... "Well buddy, you never bought a ticket!".

So start the ball rolling, take action and blend that with your positive mindset & determination 🙂

I also don't believe in hustle.

Hustle implies busy and stressful, dashing from one task to the next, feeling stressed and pushed. Hustle is not required for a thriving business.

But hard work is.

If you think that having your own business or an online business is easy, you need to think again. Yes, passive income streams can be great and some of revenue streams take very little daily effort. But these don't just happen.

Every program, course & revenue stream took weeks and months of hard work, planning, execution and creation.

Every product took time, effort, investment, thought & project management.

Then every product, program, course & revenue stream takes marketing to sell. On an ongoing basis.

Nothing comes from nothing, you do have to put in hard work to get there. But not hustle, hustle just makes you FEEL like your working & will take your energy away from the important tasks you should be doing.

I want you to create an amazing business, one that fulfils your dreams of success. To get there though, it will take some hard work.

Are you up to the challenge?
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Brand pillars are the key to your marketing content. You need clear brand pillars & you need to share them consistently.

What are brand pillars?

These are the top 3 or 4 areas you help your clients with. The foundation of all the work you offer.

How do you use brand pillars in marketing?

Your brand pillars will direct the content you create and share. Following your brand pillars will give flow and purpose to your marketing messages.

How do brand pillars make it easy to be consistent with marketing?

When you know your brand pillars you'll always know what to say. You will never again be stuck, staring at a blank screen when it's time to do your marketing!

So what are you brand pillars?

Do you share them consistently?

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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Are you sick of the marketing hustle? Feeling overwhelmed by all the things you feel you should be doing? Get it going for a while and start to see results, but life gets in the way, the consistency takes a dive... and so do your results?

It doesn't have to be that way though!

A simple plan is all it takes and you've move from overwhelm to intentional action.

Trust me, when you're simply activating marketing tasks the stress is gone and running your business becomes so much easier!

I work with entrepreneurs everyday to set up solid strategies & systems, so they can grow and scale their business without overwhelm.

Let's chat! Message me and let's see how we can move you from overwhelm to intentional action too!

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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Friends, I have something for you that will help you get complete clarity around your niche, your client & your marFriends, I have something for you that will help you get complete clarity around your niche, your client & your mar#growyourbusinessketing messages.

I put together this workbook to make marketing easy for you. It includes my 3 blueprints to create marketing messages that truly connect.

These are the exact blueprints I used in my health clinic to go from 0 to six figures in the first year. You can too!

Come grab your workbook and see how you can easily create marketing copy that connects with your ideal client.

Never be stuck for what to say again!

Grab the workbook now in my bio link or here >> https://cassandraduffill.com/ctc22/

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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Take a moment...

As the week comes to an end I invite you to take a moment and think about what you've accomplished in your business this week.

The clients you've helped...

Live's you've changed for the better...

Impact you've had through your marketing...

All the wins, big and small...

Congratulations on another successful week in business my friend! You are here, reading my posts & learning more about growing & scaling your business.

Well done! May next week be even better x

Cass 🙂

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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Strategy is one of the elements that passionate entrepreneurs often overlook.

It's the road map you create to take your business from where it is now, to where you want it to be.

It will move you from a overwhelm and "fly by the seat of your pants" marketing, to intentional action that gets results.

With a strategy in place you will be simply activating, moving step by step closer to your goal. No stress, no fuss, no hustle.

Sound good?
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When I ask entrepreneurs how they feel about their marketing, do you know the #1 answer I get?

"overwhelmed"

Totally understandable! Every "expert" person has a different take on what the "best" marketing strategy is. As per usual, I have a different perspective... 😉

Today I share with you one of the most important marketing tips you can use to move from overwhelm to being in control of your marketing.

Batch Content

What does this mean? Batching content is creating & scheduling content in bulk, doing a few days, a few weeks or a few months at once. With content scheduled you can focus on other areas of your business and believe me, it's a weight off your shoulders!

I recommend creating at least a week's worth at a time, more if you can. Personally, I try to do 6 to 12 weeks at once, that way it's just "set and forget".

The great thing about batching your content is that social media can become fun again! With the stress of posting gone, you be on social media when you WANT to, not because you HAVE to. It's a huge difference.

If you do already, how about batching content for next week? Create your posts, schedule them, and see how it works for you.

You've got this 🙂
Cass

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #launchstrategy #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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You became a business owner or entrepreneur to have the freedom to do what you love.

This week in coaching calls a number of my clients shared with me that they wake up dreading the day, or at least some elements of it.

If you find yourself...
- ignoring the phone or emails
- waking up with a heaviness
- finding it hard to get your mojo going

Then perhaps something about what you're doing just isn't the right thing anymore? And if that's the case, that is 100% ok.

Back when I started my health clinic I LOVED it! I would bounce out of the house everyday so pumped to help my clients. Somewhere over the years that started to change. I'd look forward to the quiet days and feel a sense of relief closing up each day. Locking the clinic doors became my favourite moment of the day.

I KNEW this wasn't right. I shouldn't FEEL like this!

That is when I made a change. I changed the clients I worked with. I cut back my days. I put my prices up so I was earning what I deserved. And that put me back on track, for a while anyway...

The truth was, after a decade in private practice I was ready for something else.

So tell me, is there something about your day that you dread? Or do you start each day with boundless enthusiasm for what is to come.

If it's the first one, how can you make changes so you DO love your business again. If it's the second one, keep doing what you're doing xx

Cass 🙂

#passionproject #socialmediaau #smallbusinesshelp #ecommercegrowth #smallbusinesswomen #savvybusinesschicks #shemeansbusines #productbasedbusiness⁠ #productlaunching #entrepreneurher #smallbusinessaustralia #ecommercetips #ausmumpreneur #ecommercebusiness #prelaunch #ecommercesolution #passiveincome #sheeo #businesswoman #businesscoach #womenwithaplan #smallbusinessmarketing #businessownerlife #smallbusinessesmatter #ecommercecoach #shopsmallbusiness #womensupportingwomen #businesschicks #growyourbusiness
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This is something I get asked all the time. Marketing can seem like such a huge task, the elephant in the room of enjoying your business!

So let's cut the fluff and get right to the point.

How can you make marketing easy and enjoyable?

#1 - have a plan. When you have a plan of what you're doing and when, you are simply executing activities. The crazy hustle disappears.

#2 - know who you help and exactly what you offer. When you have clarity you can communicate clearly and will always know exactly what to say.

#3 - get help. If writing newsletters or creating social posts is something you hate doing or don't have time for, get some help. Your business will suffer if you don't

#4 - automate for ease, in any and every way you can. Batch content, use scheduling software, create templates for your socials so you're not reinventing the wheel every time you sit down at the computer.

#5 - dump the tasks you hate. You'll never do them, stop beating yourself up about it and let them go. If "dance on tiktok" or "create new reels" has been perpetually on your "to do" list, cross it out and move onto something you actually WANT to do.

What will you do to make your marketing easier today?

Cass 🙂

#marketingtips #marketingonline #MarketingStrategy #marketingstrategy #easymarketing #sheeo #smallbusinessaustralia #socialmediaau #businesscoach #entrepreneurher #smallbusinesswomen #productbasedbusiness #smallbusinessmarketing #ecommercegrowth #businesswoman #ecommercebusiness #shemeansbusiness #ausmumpreneur #smallbusinesshelp #businessownerlife #ecommercesolution #passionproject #womenwithaplan #ecommercetips #startnow
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I have a question for you...

Did you swap 9-5 for all day, every day?

Right now there is a max exodus of people leaving their jobs and corporate roles, longing for freedom and the joy of working for themselves.

But all to often we end up working more than we were before. The early mornings. The late nights.

Yes, starting a business is hard and takes effort. However balance is also important.

Think about your working day, does it look how you expected it to?

If not, what could you change so it does?

You've got this 🙂

Cass x
#businesswoman #passionproject #smallbusinesswomen #ecommercesolution #socialmediaau #ausmumpreneur #smallbusinesshelp #sheeo #smallbusinessaustralia #prelaunch #businesscoach #entrepreneurher #productlaunching #ecommercegrowth #ecommercebusiness #launchstrategy #shemeansbusiness #productbasedbusiness #smallbusinessmarketing #businessownerlife
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