Social media has become a powerful tool for soulful entrepreneurs to connect with their audience, share their mission, and make a positive impact. However, social media is a very different beast now in 2023, to what it was a year or two ago!  There are secrets to social media success that often go unspoken – things that could be holding you back from traction in your social media marketing.

In this blog post, we will explore these secrets to help soulful entrepreneurs, healers, helpers, practitioners, and coaches, maximize the potential of their social media marketing. So what are the 5 social media secrets no one is telling you? Let’s find out!

Secret #1 – Stick to Business
When it comes to social media, it’s important to stay focused and intentional. Avoid the temptation to share every aspect of your personal life, such as breakfast pictures or photos of your pets that don’t directly relate to your business. Instead, develop content pillars that align with your brand and expertise, and only share content that aligns with those pillars. Content pillars are topics or themes that represent the core elements of your business and that will resonate with your target audience. By creating content that revolves around these pillars, you establish yourself as a reliable source of valuable information, attracting and engaging your ideal clients.

Sharing more than your core content pillars can dilute your message and confuse your audience.

Secret #2: Sharing Your Services Constantly Won’t Get You Clients!
While it may be tempting to constantly promote your services on social media, but unfortunately this approach rarely leads to success. Soulful entrepreneurs must realise that social media users are not actively scrolling social media, seeking to buy an hour of time with a healer, helper, coach, or practitioner.  More likely, that user is just killing time waiting to pick up their kids, or relaxing over their lunch break. That is why what you need is messaging that truly speaks to them, to stop the scroll!

Instead of constantly shouting your wares, instead share your expertise, insights, and educational content that adds value to your audience’s lives. For instance, you can provide tips, share success stories, or offer tools and resources that address your audience’s challenges. This positions you as a trusted guide and builds interest in your services organically.

Social media users aren’t scrolling Facebook, looking to buy an hour of time with a health prac, healer, or coach.

Secret #3: Vanity Metrics Mean Little
In the world of social media, vanity metrics like the number of followers, likes, and comments often seem like the ultimate measure of success. But this is a MYTH that must be debunked! Vanity metrics don’t necessarily translate into meaningful engagement or actual business growth. Instead, you should focus on metrics that truly matter, such as the depth of engagement (comments, shares, discussions), website traffic, lead generation, and conversions. By tracking and analysing these metrics, you can make data-driven decisions and adjust your social media strategy to maximize your impact and reach.

Vanity metrics don’t translate to business success.

Secret #4: Being Authentic Means I Shouldn’t Have A Plan
To make the most of social media marketing, soulful entrepreneurs need to stay focused on their purpose and goals, and this requires a plan. Determine what you want to achieve through your social media efforts – it could be increasing brand awareness, building connections, driving traffic to your website, or generating leads. Once you have clarity on your goals, plan your content accordingly. Every post should have a purpose and be aligned with your overall social media strategy. By staying in your lane and consistently delivering valuable content that resonates with your audience, you strengthen your brand and attract the right clients.  Also, having a plan and executing it, allows you more freedom and to do other posts that are on the fly, such as lives. So having a plan will actually help you to be more engaging and authentic.

A plan won’t stop you being authentic or in flow.

Secret #5: There’s More Than One Path to Social Media Success
I know everyone is out there, selling their program, training or platform, touting that there is ONE solid way to success with social media.  Fact is, that is just a lie (that they are using to try to convince you to buy their thing!).  There is no one-size-fits-all approach to social media marketing. Each soulful entrepreneur will have unique strengths, goals, and target audience. Embrace the fact that there is more than one way to succeed on social media. Experiment with different strategies, formats, and platforms to find what works best for you. For example, you might find that video content resonates more with your audience, or that hosting live Q&A sessions boosts engagement. Stay open to adapting and refining your strategy based on your audience’s preferences and the ever-evolving social media landscape.

Embrace the fact that there is more than one way to succeed on social media. Find the best way for YOU.

I hope you can see now, that there are number of social media marketing myths floating around in the online space, which might be hindering your marketing success on socials.  By uncovering these lesser-known elements of social media you have gained valuable insights to enhance your social media marketing efforts. Remember to stick to business by crafting content pillars, share your expertise rather than just promoting your services, focus on meaningful engagement over vanity metrics, stay in your lane by setting goals and planning content, and tailor your strategy to suit your unique business needs. With dedication, authenticity, and a strategic approach, you can harness the power of social media to make a meaningful impact and grow your soulful business.

Ready to get your marketing right AND attract dream clients? I have a free training, just for you!